Valentine’s Day: Hospitality Survival Guide

How to prepare when love comes knocking on your property door.

Thomas M.
Thomas M.

For hospitality professionals, Valentine's Day transforms even the most streamlined property into what can only be described as a glitter-filled obstacle course of romance. While love may be in the air, so are rose petals, expectations, and the distant sound of housekeepers sighing. Here's your comprehensive guide to navigating the holiday of love.

Prepping for a Rose Petal Storm

If regular room turnover is a sprint, Valentine's Day turnover is a marathon. Properties consistently report housekeeping teams battling what one manager described as "The Great Glitter Invasion of 2024." In one memorable case, a housekeeper noted that three months after Valentine's Day, they were still finding rouge synthetic rose petals in impossible places – including, mysteriously, inside the TV remote battery compartment.

Tips:

  • Schedule additional housekeeping staff 
  • Allow for extended turnover times in your scheduling
  • Consider adding a "decor cleanup" waiver for rooms that go over the top

Booking Last-Minute Cupid

Nothing says "I totally didn't forget Valentine's Day" quite like desperate calls for jacuzzi suites at 4 PM on February 14th. One property reported their front desk staff creating a bingo card of common last-minute booking excuses, with "But it's our anniversary!" being the free space. Be prepared for ringing telephones and desperate pleas.

Tips:

  • Implement an early booking incentive program for premium rooms
  • Prepare scripts for staff that are sympathetic and encourage future booking
  • Have alternate romantic package suggestions ready

Dealing with DIY Sommeliers:

Perhaps the biggest symbol of Valentine’s Day is a bottle of red wine. In fact, properties report a 30% increase in guests requesting corkscrew tutorials on the 14th. One front desk manager noted keeping a tally of wine-opening tutorials provided, with bonus points for guests who returned the corkscrew without a cork permanently lodged inside. With all this in mind, don’t forget your staff that’s on the front lines.

Tips:

Securing Everlasting Love

Success on Valentine's Day requires a bit of planning, but most importantly a sense of humor. Guests have high expectations on this special day, and your staff will surely encounter some strange requests. Don’t let the holiday stress you out – instead see it as a revenue-generating opportunity and a flare for great stories.

Tips:

Remember, while Valentine's Day can transform your property into what feels like a romantic comedy film set, proper preparation can help maintain both your sanity and your professional standards. And of course, February 15th is just around the corner, bringing with it the sweet sound of vacuum cleaners and glitter-free carpets. Until next year.

Time is one the greatest asset and one of the things that [Akia] has helped us out as a property tremendously.

Thomas M.

Content Marketer

Time is one the greatest asset and one of the things that [Akia] has helped us out as a property tremendously.

Ethan Fishbane

Director of The Front Office, Prince Waikiki

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Thomas M.
Thomas M.
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