Mirage in Las Vegas has closed down their doors.
Hard Rock International has acquired the Mirage, bringing its iconic guitar-shaped tower.
The Hard Rock Hotel is bringing its iconic guitar-shaped tower to the Las Vegas Strip, inspired by its counterpart in Florida. The acquisition of Mirage was purchased for $1.075 billion by Hard Rock International.
This new structure will stand at 600 feet tall and feature six bright light beams representing guitar strings, creating a striking visual landmark. This project aims to blend the vibrant, entertainment-focused spirit of Las Vegas with the distinctive Hard Rock aesthetic.
Why branding is huge in hospitality
By creating a visually striking landmark like a guitar-shaped tower, Hard Rock Hotel & Casino and Guitar Hotel Las Vegas is capitalizing on its iconic image to attract and differentiate itself from other hotels. Being recognizable and creating distinctive landmarks to drive guest interest.
Economic impact
This investment in the Hard Rock Hotel might significantly boost local tourism. Nearby hotels and vacation rentals can benefit from increased visitor traffic and heightened interest in the area.
Time is one the greatest asset and one of the things that [Akia] has helped us out as a property tremendously.
Stephanie P.
Performance Marketer
Time is one the greatest asset and one of the things that [Akia] has helped us out as a property tremendously.
Ethan Fishbane
Director of The Front Office, Prince Waikiki
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Schedule of events and useful links
Never miss a beat with our comprehensive schedule of events and collection of useful links.
Schedule of events and useful links
Never miss a beat with our comprehensive schedule of events and collection of useful links.
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