Akia Marketing Suite: A Direct Booking Superpower

Hospitality managers know the struggle all too well: managing multiple communication tools, wrestling with complex marketing platforms, and trying to convert third-party bookings into direct reservations. Enter Akia's Marketing Suite – a comprehensive solution designed to make guest communication effortless and effective. We’ve had several properties successfully implement our marketing tool already, so we’ve put together some highlights of their success.

Overview: An All-in-One Marketing Powerhouse

The Marketing Suite stands out by consolidating email and SMS marketing into a single, intuitive platform. By leveraging guest data directly from property management systems, it provides hospitality teams with an unprecedented ability to connect with guests meaningfully.

What sets the Akia Marketing Suite apart?

• Intuitive Design: Drag-and-drop email editors eliminate the need for designer or engineering support
• Smart Targeting: Audience segmentation based on actual guest behavior
• Comprehensive Guest Tracking: Full contact management beyond masked OTA site information
• Personalization Tools: Automated campaigns for special occasions like birthdays and anniversaries
• Automated Sequencing: Targeted email campaigns based on booking history

Real-World Success: Upper Canyon Lodging Co. Ruidoso

Upper Canyon Lodging Co. (UCLC) has hit the ground running with Marketing Suite. Since implementing, they've transformed their direct booking strategy:

• Challenge: Finding a streamlined way to encourage repeat bookings during low seasons
• Solution: Akia Marketing Suite
• Results: Immediate conversions from their first marketing campaign
• Key Benefit: Simplified campaign creation with expert support

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“We’re very pleased with the simplicity of the Marketing Suite and saw conversions from our very first campaign. Akia's support worked with us and was quick to answer our questions prior to launching our first email campaign.”
– Michael Duncan, Upper Canyon Lodging Co.

Why Modern Properties Are Choosing Akia

The Marketing Suite, in addition to Akia’s guest messaging, task management, payments, and more, provides an all-in-one approach for hotels and vacation rentals. It’s more than just another tool – it's a strategic partner for hospitality businesses looking to:

• Increase direct bookings
• Reduce marketing complexity
• Personalize guest communication
• Maximize marketing ROI
• Save time and resources

The Key Takeaway

For hotels and vacation rentals seeking to take control of their guest relationships, the Akia Marketing Suite offers an accessible, powerful solution. It democratizes effective marketing, making sophisticated communication strategies available to properties of all sizes. And with easy integration to most PMS, Akia makes setup a breeze.